Nowadays, organic products have become part of green consumerism movement that “focus on renewable resources and protecting soil and water to improve the quality of life for generations to come” (USDA, 2002). Despite of consumers’ growing support to preserve the environment, the consumption and market share of organic food still constitutes a low percentage compare […]

Due to decreasing of property sales in Indonesia in 2015 the competition in the real estate business becomes more intense, so it requires competitive advantage to survive. PT MSM is a property developer in Bandung that has been established since 2008. One of their projects is GSR, the middle-up class real estate in East Bandung. […]